Eventbrite: Facebook Drives More Ticket Sales Than Twitter And LinkedIn Across US And UK | TechCrunch #SoulcialMe

Social media sites like Twitter and Facebook are becoming increasingly strong marketing platforms, and, eventually, we should start to see more metrics that show how effective all those likes, shares and RT’s really are for businesses. (There are still precious few.)

One company that’s gotten an early start on that is Eventbrite, the online ticketing site, which today publishes some numbers that point to which social networks are giving it the best returns across its operations in the U.S. and UK.

The company says that Facebook is the king of all social networks when it comes to ticket sales. In the UK, if a person shares an event on Facebook, it generates an average of £2.25 ($3.60) in additional gross ticket sales. A share on Twitter, meanwhile, drives an average of £1.80 ($2.90), and an event shared on LinkedIn generates an average of £1.24 ($1.99) in additional event revenue.

In the U.S., Facebook actually generates even more revenue than in the UK, at $4.13, but Twitter’s impact is much smaller — and even less so LinkedIn, at $1.94 and $0.75 respectively.