How's that social media strategy working for you?
You've got a Facebook page and a Twitter account and you're diligently building out your company's LinkedIn connections. If your social media efforts end there, however, then the answer to the question above is likely a resounding "not so good."
Well, the Business Journal's Social Madness presented by Capital One Spark Business is an opportunity to get strategic about social media and build a social presence that actually translates into more customers and higher revenue.
"The Web is becoming less of a discovery engine based on search engines and more of a recommendation engine from friends in your social network," says Ryan Lewis, president of Portland-based Bonfire Social Media, who uses his wife as an example. "She doesn't make most purchase decisions for our son without checking with her friends on Facebook. If your business is not there to be referred to in conversation, then it's much harder to be considered in a purchase decision."
Lewis is quick to add that just being on Facebook and Twitter is not enough. You've got to be engaged. Social media is a time game. It takes time and a well-thought out and mapped-out strategy to convert friends and followers into customers.
Too many businesses expect a quick return on their social media investment, says Lewis. When they don't get it, they opt out. That's why building a strategy on a foundation of facts and including measurable outcomes is critical.
And there's reams of available data to tap into. For instance, the average Facebook user in America has 170 friends. So, if you have 1,000 fans on your Facebook page, that's 170,000 people you could potentially reach.
If you see the potential here but aren't sure where to start, Lewis offers two suggestions.
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